Gary Lim / ACD / NYC

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In 2007, Gary stepped out of art school and into BBDO Malaysia. That was also the year when his work for Jeep was the most awarded campaign in the world. 3 years and a short flight later, he landed in Singapore. Where his work in DDB, BBDO and BBH picked up more metal for ground-breaking, category-shifting, media-agnostic campaigns. These days, he’s thinking of even bigger ideas in the big apple with Publicis New York.

In his 13-yr career, he has worked with clients like Citi, Walmart, IKEA, Nike, Google, Samsung, Tiger Beer, Guinness, Mercedes-Benz, GMC, KFC, MINI, Amex, Pepsi and United Nations. At 29, he's probably the youngest guy whose work made it into Clio's Hall of Fame.

 

Experience /

Associate Creative Director
Publicis New York
2018– Present

VP Creative Director
Digitas North America
2016– 2018

Sr. Creative
BBH Asia Pacific (Singapore)
2015– 2016

Sr. Art Director
BBDO Singapore
2012– 2015

Art Director
DDB Group Singapore
2010– 2012

Designer
BBDO Kuala Lumpur
2007– 2010

Languages /

Bahasa Malaysia
English
Mandarin
Cantonese
Hokkien

Accolades /

CARBON STORY- WORLD UNDER WATER

FWA PROJECT OF THE YEAR

WEBBY AWARD                                1 Social Media Campaign
                                                                1 Finalist (Green Websites)


ONE SHOW 1 Silver (Interactive)
1 Bronze (Interactive)

SPIKES                                                  2 Bronzes



GUINNESS- GDIB

CANNES LION                                   1 Gold (Outdoor)

                                                                1 Silver (Outdoor)

                                                                1 Silver (Press)

                                                                1 Silver (Press Lions – Art Direction)

                                                                1 Silver (Press Lions – Illustration)


D&AD                                                    3 Silver Nominations (Outdoor)

                                                                2 In-Books (Art Direction)


ONE SHOW DESIGN                       1 Silver

                                                               2 Merits

 

ANDY AWARDS                                  2 Silvers

 

ADFEST                                               1 Gold


NIKE- Mamba Camp Instagram

CCA                                                       1 Gold (Use of Social Platforms)
                                                                1 Silver (Direct Response/Mobile)
                                                                1 Bronze (Innovative Use of Social)

ACRES- TREE RINGS

CANNES LION                                   1 Bronze Design Lions (Graphic Design & Design Craft)

D&AD                                                    1 In-Book (Illustration for Advertising)

ADFEST                                                2 Golds (Single for Art Direction, Single for Best Use of Illustration)

AWARD AUSTRALIA                         1 Bronze (Poster & Outdoor and Art Direction)

CLIO                                                      1 Bronze (Poster Design)

LIA                                                          1 Bronze (Design & Poster)

CCA                                                       2 Silvers (Craft, Poster Design)


JEEP- TWO WORLDS

CLIO HALL OF FAME

NO.1 PRINT AD IN THE WORLD IN THE GUNN REPORT 2009

CANNES LION                                   1 Gold (Outdoor)

YOUNG GUN                                      3 Silvers (Outdoor Posters & Campaign)

AWARD AUSTRALIA                         2 Silvers (Posters)

D&AD                                                    1 Yellow Pencil (Art Direction/Poster)
                                                                4 Silver Nominations
                                                                5 In-Books

CLIO                                                      2 Golds (Poster & Print)

ONE SHOW DESIGN                        2 Golds (P.O.P. & In-store Single, Campaign)
                                                                1 Bronze (P.O.P. & In-store Single)

ONE SHOW                                         2 Golds (P.O.P. & In-store Campaign, Print-Campaign)
                                                                1 Silver (P.O.P. & In-store Campaign)
                                                                1 Bronze (P.O.P. & In-store Single)

NEW YORK FESTIVAL                     1 Grand Award (Print-Advertising in All Media)
                                                                4 Golds (Outdoor, Print)
                                                                1 Silver (Outdoor)

LIA                                                         2 Golds (P.O.P. & In-store Single, Campaign, Print)
                                                                1 Silver (P.O.P. & In-store Single)
                                                                2 Bronzes (P.O.P. & In-store Single, Print)

SPIKES ASIA                                       1 Grand Prix (Print-Campaign)
                                                                2 Golds (Outdoor-Campaign, Craft-Campaign)
                                                                1 Silver (Design)
                                                                1 Bronze (Outdoor-Campaign)

ADFEST                                               3 Golds (Poster, Print)
                                                                3 Silvers (Poster, Print)

ART DIRECTORS CLUB                   1 Gold (Print-Campaign)

ANDY                                                     1 Bronze (Poster)


OLYMPUS- CHEETAH / JUSTIN

CANNES LION                                  1 Bronze (Radio)


PEPSI- LONGEST DRIBBLE

ASIAN MARKETING                          1 Gold (Best Small Budget)

EFFECTIVENESS (AME)                 1 Bronze (Most Effective Event Marketing)


MINI- FUN CORNERS

SPIKES ASIA                                        1 Bronze (Outdoor-Campaign)


IKEA- FROM CHRISTMIN TO CHRISTMAX

CCA                                                        1 Silver (Interactive Video)


MERCEDES- SIGNS 

CCA                                                        2 Bronzes (Outdoor & Poster)

Contact /

garylty@hotmail.com

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